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02 / CREATOR COLLABORATION

International creator collaborations

Start with the audience, not just a follower count. A campaign for Korean viewers needs a different approach from one for international audiences interested in Korea. We shape the creator fit and content direction around that distinction.

Discuss your project View our work
서울밥상챌린지
서울밥상챌린지콘텐츠 제작

WHAT WE DO

Built around your brief

Audience-led matching

We consider content themes, language, channels and audience characteristics alongside nationality to find a relevant direction for your brand.

Brand experiences as stories

Product experiences, visits, interviews and cultural encounters can become content. Formats are discussed for Instagram, YouTube and short-form channels.

Collaboration coordination

Appearances, production and personal-channel publishing are scoped separately. We agree scheduling, review, advertising disclosure and reuse terms before the project.

SELECTED WORK

Content featuring creators

All projects
서울밥상챌린지

서울밥상챌린지

Visit Seoul · 콘텐츠 제작

 한국관광공사TV

한국관광공사TV

한국관광공사 · Appearance

 인천공항

인천공항

인천공항 · 콘텐츠 제작

HOW IT WORKS

From brief to delivery

  1. 01

    Define the goal

    Share your brand, message, audience, language and preferred channels.

  2. 02

    Consider creators

    Review content style and audience fit for the collaboration.

  3. 03

    Shape the content

    Agree the concept, deliverables, appearance or publishing scope and usage.

  4. 04

    Coordinate delivery

    Manage agreed production, review and publishing steps with the project team.

BEFORE WE START

Good to know

How is a creator collaboration different from model casting?

Model casting mainly concerns the shoot and image usage. Creator collaborations also consider content style, audience and personal channels. A filmed appearance and a post on the creator’s own channel are separate scopes.

Do you target viewers in Korea or overseas?

This depends on the brief. We first define whether you want to reach international audiences interested in Korea, foreign residents or Korean viewers, then consider channels and language.

How are costs and performance assessed?

Costs vary by creator, format, deliverable count, production scope, publishing channel and reuse terms. Measurement and available reporting are agreed before starting; views and sales are not universally guaranteed.

Can a brand reuse the content in advertising?

Reuse is not automatically included. Tell us about reposting, paid advertising, edited versions and intended duration so that the appropriate terms can be discussed.

Can you help if we have not chosen a creator?

Share the brand, product, intended audience, preferred channels and budget range. We will consider the content style, language and audience fit when reviewing the collaboration and candidates. Participation is confirmed only after schedules and terms are agreed.

Can the same content appear on several channels?

This can be discussed. Instagram, YouTube and TikTok posts, brand-channel reposts and extra edits are separate scopes. Confirm the channels, number of posts, schedule and usage period so that production and publishing terms can be agreed.

LET’S TALK

Tell us what you have in mind.

Share your brand, intended audience and preferred channels. We can discuss suitable creators, content formats and the scope of publishing.

Start a conversation

A helpful starting point

  • Brand, product and campaign objective
  • Target audience, countries and languages
  • Preferred channels and content formats
  • Budget, schedule, publishing and reuse scope